Find out if it lands.
Run a small campaign with people who understand indie software. They use the product, not just skim the landing page, and post what they found.
Useful friction beats launch-day likes.
Submit your product →X first · honest by design
Your product, tried by people who actually ship.
Handpicked people from the Build in Public graph use your product and post what they honestly found on Test Drive and X. You get signal and niche attention. They get rewarded from the campaign pool.
Positive, mixed, or critical. No scripts. No rented applause.
Try it. Say what you found.
Join a handpicked circle testing products worth opening. No forced angle. No positivity clause. Your take stays yours, and you get rewarded from the campaign pool.
Relevance beats follower count. Most applications won’t make the first circle.
Apply for the keys →Under the hood, minus the theatre
How it works
Small campaigns. Real use. Public takes.
Builder edition
- 01
Submit what’s live.
Tell us what it does, who it’s for, and what people should actually try. Accept honest outcomes. No deck required.
- 02
We open the campaign.
A small campaign goes to relevant drivers from the Build in Public graph, not a random creator blast.
- 03
The takes go public.
Drivers use the product and post what they found on Test Drive and X. You get signal, niche attention, and a clearer next move.
Driver edition
- 01
Apply for a key.
We look for product judgment, relevance, and a feed that sounds like a person. Reach helps. Fit matters more.
- 02
Pick a product that fits.
Join campaigns you can speak about honestly. Use the product far enough to have a real take. No scripts.
- 03
Post the take. Get rewarded.
Share what you found on Test Drive and X. Positive, mixed, or critical. The opinion stays yours. Rewards come from the campaign pool.
The hard part
A key means someone trusts your judgment.
The first circle stays small so campaigns remain worth joining and takes remain worth reading. Relevance beats reach. Specific beats flattering. Most applications won’t make this first batch.
Fine print, plain English
Fair questions.
Especially if you’ve seen what “creator campaigns” usually look like.
Can I ask for a positive review?
No. You can give drivers context and a real product flow to test. You cannot buy the conclusion. If you only want praise, don’t submit.
Who gets a key?
Product-literate people in the indie and Build in Public graph on X. Relevance, judgment, and a clear point of view matter more than raw follower count. The early circle is deliberately small.
How are drivers rewarded?
From the campaign pool. Early payouts are in crypto; the requirements are shown before a driver joins. This is payment for honest participation, not points, mining, or a future-maybe token.
Are campaigns public?
Yes, by default. Takes appear on Test Drive and X, and they may be positive, mixed, or critical. Brands accept that before the campaign begins.
What about YouTube?
X first. YouTube later.